About Half MaGIC
Half Magic is a makeup brand created by award-winning makeup artist, Donni Davy (Euphoria HBO). They sell playful products, like bright, glittery eye shadows and face gems.
Insight
Our imagination was boundless as children. As we got older, we started to lose that magic and conform to expectations. But that’s no fun way to live.
Target
Gen Z women who enjoy unique, experimental looks but are too nervous to try any for themselves
Some ThinGs You SHouldn’t Outgrow
Ximena Escobedo & Isabel Alvarez
Makeup as kids was so fun. There was no disapproving glances from the cheap eyeshadows that got glitter everywhere or the obnoxiously pink lipglosses that we caked on our faces. But as we got older, that magic stopped.
Imagine if we never surrendered our imagination. Half Magic allows users to rediscover the style we had as children… because there’s some things you shouldn’t outgrow.
Be the adult your younger self would be proud of.
Video Spot
Dancer - Camille Wiltz Actor - Layla Almassy
magazine spread
Stickers on the right page can be placed on the face on the left
website suggestions
People can upload an old pic of them with a crazy childhood makeup look and receive suggestions on products to recreate the look today
shouldn’t outgrow - makeup challenge
Creators are called to make a look inspired by makeup they did as children
