insight
There has been a gradual decline in Spanish fluency among second-generation Latin Americans, usually out of fears for their children facing discrimination like they did and do.
target
Second-generation Latin Americans who were not taught Spanish. They have probably toyed with the idea or even tried, but they are not learning now.
why Selena?
Even though the majority of Selena’s music is in Spanish, she was not taught the language growing up. The Tejano legend used music to teach herself.
Selenabración
Daniela Lelo De Larrea & isabel Alvarez
Because language is a difficult way for ‘no sabo’ kids to connect with their heritage, music can be a big way they do. Even if they could not understand what she was saying, Selena was the soundtrack to so many second-generation Latin Americans growing up. Little did they know they’re listening to a Tejano legend that herself was not raised speaking Spanish.
Selena’s teacher was music. Let her be yours.
Selenabraciónes Across the Country
The 'Selenabración' is a pop-up karaoke event that celebrates Selena’s music while making learning Spanish fun. We will be touring to around Selena’s home state of Texas and other cities with large Latino populations.
